The Great Parle Products – No-1 Biscuit brand by Vijay Chauhan & Family

In Hinduism, people used to avoid eating biscuits, this brand has removed this mentality. “Parle-G”, this words many people used and know about this, this a biscuit name and very famous in India also worldwide. This company achieved highest sell in lockdown 2020, this was proud moment for the company. This brand was founded in 1929 in India by Chauhan family.

This business founded by the “Mohanlal dayal” (former tailor) & Chauhan family. Starting own business and making worldwide success isn’t easy. This brand is one of oldest and lovable brand in India after growth also in worldwide. In 2011’s survey This brand was counted as the most widely selling biscuit of the year.

They turns their turnover more than 5000 crore with low price of biscuit. Not only in India this brand is also popular in USA, UK, Canada, Australia, New Zealand and many more.

Lets know more about this brand and Chauhan family. How it grow and when…..

Founder :-

“Mohanlal Chauhan” A Gujarati man founded this brand. And now this brand owns by Vijay Chauhan & family members.

Mohanlal Chauhan has a four son, after distribution of company his two sons decided to grow his own brand and that brand now known as “Parle Agro”. Frooti, appefizz, bisleri this all brand is under this agro.

This brand headquarters is set up in neighborhood called “Vile Parle”, located in western part of Mumbai. After independence they started runs ads for promoting brand.

Till 1939 this brand’s first name was Parle-Glucose. After some times, it becomes Parle-G (G stands for glucose) Glucose is present in the biscuit but in recent slogan, G Stands for Genius. With this Glucose slogan Indian people’s love this brand in huge number.

History :-

This brand Founded in 1929 by one poor tailor named Mohanlal dayal, in 1929 India is under British. First product of this brand was Parle orange candy, which was become a very popular and lovable brand in India mostly in kids. For making this candy Mohanlal dayal went to the Germany and after he returns from Germany with candy making machine. In starting days they have 12 people’s company and they all 12 peoples are family member of Mohanlal dayal. In India after returning from Germany he purchased a factory in vile parle area of Mumbai.

He started making candy but after some time they realized that they don’t give any name to the company then they give a name to the company by that near area named “Parle“.

Achievements :-

This brand is very famous and become a most lovable biscuit products with low price. And also become a first domestic biscuit brand who cross 5000 crore market. This brand earned distinction of being the top FMCG (Fast moving consumer goods) brand in country. People know this brands consistent quality & reliability.

This Glucose biscuits received a world selection award at Geneva in 1976. This brand presence in foreign too like United States, Africa, Europe and many more. Brand growing with reputation globally.

Biggest achievement is starting from small business and now become a India’s largest popular biscuit brand.

Products :-

This brand not making only biscuit they also made a candy, chocolates, different types and flavor of biscuits.

All Brands :-

Given below all brands handled by This Company.

Meaning behind Logo :-

This logo is very popular and well known in India and also out of India. On packaging shows a young girl child age of 4-5. This logo meaning is this biscuit is for all types of age people and glucose biscuits is suitable for kids too

This brand never change their logo for stability of the product. Same logo and products helps customers to remember and recognize.